Teams land in Paris on a 4am flight. They have 12 days to cover 8000km. They are equipped with cameras, cell phones and a wallet filled with money for food and accommodation. But no cars, no taxi’s, no train tickets… and no money for transport. They also have a one-way ticket from Dakar which expires in 12 days. They need to make their way through France, across the border into Spain down to the Rock of Gibraltar, then across by ferry to Morocco. If that is not tough enough, then they need to get from Morocco to Dakar through the Western Sahara. Piece of cake.

The teams cannot pay for transport. They have to help two people a day. They have to do something in exchange for transport, and they can't exchange accommodation or meals for a ride. They can't pre-arrange any help, they can't use their corporate contacts or family ties. They have a range of languages to deal with from French, Spanish and Arabic... not to mention a range of different cultures to interface with.

This is incentive adventure on steroids. It's fun, it’s challenging, it’s rewarding, and it's all about personal ability.

Teams operate in groups of four. They may not split up, they have to stay together. All in one car, one carriage, one truck, one plane or one hot air balloon... Okay, 4 camels allowed (but they still have to be close to each other).

This turning point experience is packed with experiences to last a lifetime. The end result the team need to produce is a fully functional blog, coffee table book or 60-minute travel documentary.