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Welcome to Fashion Runway. This exciting day- or night-time event gives teams the opportunity to conceive, design, build and implement their very own Fashion Show. There is everything in this mix - from branding, garments, to glitz and glamour support. Make-up, lighting, choreography, music… the works!

Let your people bring your brand to life using Fashion Runway… and lift off together in a fun and creative way that builds confidence and pride in each member of the team.

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What the team will experience?

The team will be welcomed into the world of fashion and meet their very own fashion consultant who will help them design and create their very own brand and identity. They will have the option to buy a garment or outfit on appro, or design their very own clothes.
There is something for everyone in the process. The pressure mounts as teams work against the clock to create and communicate a new corporate look that everyone can buy into and wear with pride.
The winning team's selection may well end up being your company's new identity.

What a great way to enhance your people's emotional connection with the brand.

More information on the Process

This is a full day into the evening process:

It is made up of four parts:
  • Brief and pre-event production planning
  • Garment creation or Procurement
  • Runway deployment and judging
  • Identity selection and awards

Why Use Fashion Runway?

In today's competitive world, branding is everything. Fashion Runway gives people an opportunity to not only live out the fantasy of being a supermodel for a day, but also provides you with a powerful live survey which has everyone interested and commenting on.

What makes this process powerful is that people work together to design and create their submissions and ideas instead of these being imposed on them.

What better way to get buy-in and ideas?  Book Fashion Runway to get your people's point of view on how they should wear the brand.

Specifications, Objectives and Outcomes

Fashion Runway detailed Specifications:

The target group's needs are to:
  • Celebrate a recent success
  • Enhance their interpersonal relationships
  • Building a new image and corporate look and identity
  • Let go, party and enjoy themselves
The focus areas are on:
  • Extreme amounts of fun
  • Breaking down barriers with one another
  • Being able to laugh amongst one another
  • Enjoy each other's company
  • Harmonising as a group
  • Living the brand together
Added features that come forth are:
  • A high competitive level which increases the drive to succeed within the organisation
  • Increased group morale and identity

Included and Excluded in Core Costing

Included in Fashion Runway:

  • Professional process facilitation
  • Professional technical facilitation and support
  • All musical instruments required
  • Fashion Week Gala Awards

Excluded in Fashion Runway:

  • All technical equipment required i.e. AV, lighting, plasma screens, microphones etc.  
  • "Behind the Scenes" movie where we film the teams in action
  • Additional DVD edited copies of the "Behind the Scenes" movie @ R100.00 each excl. VAT. (To be delivered 14 days after the intervention)
  • All venue hire and venue-related costs such as meals and refreshments
  • Refreshments and meals for our facilitators
  • Accommodation for our facilitators if required
  • Flights and car rental if required
  • Travel costs @ R5.00 / km



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